About YIYA
Brand Origin
The Power of a Brand
"YIYA" is derived from the Chinese characters "东方艺雅" (Dōngfāng Yìyǎ). These characters carry profound cultural meaning: 艺 (Yì)represents art, the universal language of humanity; 雅 (Yǎ) represents elegance, the essence of Eastern aesthetics. YIYA is not merely a commercial symbol but a promise—to use art as a bridge and elegance as our foundation, connecting the
Cultures and commerce of East and West
Founder's Message
When I founded YIYA, my vision was never simply to build another consulting or entertainment company. I wanted to create a trusted bridge where cultures, industries, and opportunities could meet.
For nearly two decades, we have helped organizations navigate international markets, build strategic partnerships, and turn ambitious ideas into meaningful results. From Hollywood to Asia and Latin America, we believe every successful project begins with trust, collaboration, and a deep understanding of both people and markets.
Today's world is evolving faster than ever through AI, technology, and the creator economy. At YIYA, we embrace change while remaining committed to one principle: creating long-term value for our clients, partners, and communities.
Thank you for being part of our journey.
Carrie Wang
Founder & CEOTo connect East and West through innovation, strategic partnerships, and trusted execution. We help governments, businesses, educational institutions, and creators transform ideas into sustainable opportunities by combining global expertise with local market insight.
Where Innovation Meets Global Influence
Our Mission
To connect East and West through innovation, strategic partnerships, and trusted execution. We help governments, businesses, educational institutions, and creators transform ideas into sustainable opportunities by combining global expertise with local market insight.
Where Innovation Meets Global Influence
Who We Are
Our History
Our History
Our History
Founded in Beijing in 2006 and headquartered in Hollywood, Los Angeles since 2012, YIYA International has evolved from an international entertainment and cultural consultancy into a global strategic advisory and business development company.
Over the past two decades, we have built long-term relationships with governments, corporations, ed
Founded in Beijing in 2006 and headquartered in Hollywood, Los Angeles since 2012, YIYA International has evolved from an international entertainment and cultural consultancy into a global strategic advisory and business development company.
Over the past two decades, we have built long-term relationships with governments, corporations, educational institutions, industry organizations, and global brands while expanding our presence across North America, Asia, and Latin America.
Today, YIYA continues to connect innovation, culture, technology, and international business to create lasting global impact.
Why YIYA
Our History
Our History
Because international success requires more than market knowledge—it requires trusted relationships, strategic execution, and the ability to bridge cultures.
YIYA offers:
- Global Perspective — Nearly two decades of cross-border experience across North America, Asia, and Latin America.
- Strategic Partnerships — Strong relationships with governm
Because international success requires more than market knowledge—it requires trusted relationships, strategic execution, and the ability to bridge cultures.
YIYA offers:
- Global Perspective — Nearly two decades of cross-border experience across North America, Asia, and Latin America.
- Strategic Partnerships — Strong relationships with government agencies, industry leaders, educational institutions, and global organizations.
- Cross-Industry Expertise — Business development, economic development, AI, technology, entertainment, sports, education, branding, and investment.
- Local Market Execution — Turning international strategies into practical, measurable results.
- Trusted Advisory — Delivering integrity, professionalism, and long-term partnership in every engagement.
We don't just tell your story—we position your future.
Our Team
Our History
Our Team
YIYA brings together experienced leaders, industry advisors, and strategic partners with expertise across business consulting, government relations, entertainment, technology, finance, education, international trade, and economic development.
Our multidisciplinary team combines global perspective with local execution, enabling clients to c
YIYA brings together experienced leaders, industry advisors, and strategic partners with expertise across business consulting, government relations, entertainment, technology, finance, education, international trade, and economic development.
Our multidisciplinary team combines global perspective with local execution, enabling clients to confidently navigate complex international opportunities while building meaningful partnerships across North America, Asia, and Latin America.
Together, we don't simply advise—we help make ideas happen.